Conseil \u00b7 Formation \u00b7 Assurance<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Outfit:wght@300;400;500;600;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n :root{\r\n --green:#648B1A;\r\n --green-dark:#4C6B14;\r\n --green-deep:#324711;\r\n --ink:#1A1E12;\r\n --paper:#FBFAF6;\r\n --panel:#FFFFFF;\r\n --line:#E1E4D8;\r\n --muted:#666B58;\r\n }\r\n *{box-sizing:border-box;}\r\n html,body{margin:0;padding:0;}\r\n button{\r\n -webkit-tap-highlight-color:transparent;\r\n -webkit-appearance:none;\r\n appearance:none;\r\n background:none;\r\n font:inherit;\r\n color:inherit;\r\n }\r\n button:focus{outline:none;}\r\n button:focus-visible{outline:2px solid var(--green);outline-offset:2px;}\r\n body{\r\n background:var(--paper);\r\n color:var(--ink);\r\n font-family:'Outfit',sans-serif;\r\n -webkit-font-smoothing:antialiased;\r\n }\r\n .wrap{max-width:1120px;margin:0 auto;padding:24px 0 100px;}\r\n\r\n .main-tabs{\r\n max-width:1120px;\r\n margin:36px auto 0;\r\n padding:0 24px;\r\n position:relative;\r\n z-index:2;\r\n display:flex;\r\n gap:14px;\r\n flex-wrap:wrap;\r\n }\r\n .main-tab{\r\n flex:1;\r\n min-width:160px;\r\n background-color:var(--panel);\r\n border:none;\r\n border-radius:16px;\r\n box-shadow:0 10px 30px -12px rgba(50,71,17,.35);\r\n padding:22px 22px 20px;\r\n text-align:left;\r\n cursor:pointer;\r\n transition:transform .25s ease, box-shadow .25s ease;\r\n }\r\n .main-tab:hover,\r\n .main-tab:active,\r\n .main-tab:focus{\r\n background-color:var(--panel);\r\n }\r\n .main-tab:hover{transform:translateY(-2px);}\r\n .main-tab .tag{\r\n display:block;\r\n font-size:12px;\r\n font-weight:600;\r\n letter-spacing:.16em;\r\n text-transform:uppercase;\r\n color:var(--muted);\r\n margin-bottom:6px;\r\n }\r\n .main-tab .title{\r\n font-size:20px;\r\n font-weight:600;\r\n color:var(--ink);\r\n }\r\n .main-tab.active,\r\n .main-tab.active:hover,\r\n .main-tab.active:active,\r\n .main-tab.active:focus{\r\n background-color:var(--ink);\r\n }\r\n .main-tab.active .tag{color:rgba(255,255,255,.55);}\r\n .main-tab.active .title{color:#fff;}\r\n .main-tab .bar{\r\n height:3px;\r\n width:28px;\r\n background:var(--green);\r\n border-radius:2px;\r\n margin-top:14px;\r\n transition:width .25s ease;\r\n }\r\n .main-tab.active .bar{width:52px;background:#fff;}\r\n\r\n .content{padding:0 24px;}\r\n\r\n .main-panel{display:none;}\r\n .main-panel.active{display:block;}\r\n\r\n .sub-tabs{\r\n display:flex;\r\n flex-wrap:wrap;\r\n justify-content:center;\r\n gap:10px;\r\n margin:44px 0 28px;\r\n }\r\n .sub-tab{\r\n font-family:'Outfit',sans-serif;\r\n font-size:15px;\r\n font-weight:500;\r\n padding:11px 20px;\r\n background-color:var(--panel);\r\n border:1.5px solid var(--line);\r\n border-radius:999px;\r\n color:var(--ink);\r\n cursor:pointer;\r\n transition:all .2s ease;\r\n }\r\n .sub-tab:hover,\r\n .sub-tab:active,\r\n .sub-tab:focus{\r\n background-color:var(--panel);\r\n border-color:var(--green);\r\n color:var(--green-dark);\r\n }\r\n .sub-tab.active,\r\n .sub-tab.active:hover,\r\n .sub-tab.active:active,\r\n .sub-tab.active:focus{\r\n background-color:var(--green);\r\n border-color:var(--green);\r\n color:#fff;\r\n }\r\n\r\n .sub-panel{display:none;}\r\n .sub-panel.active{\r\n display:grid;\r\n grid-template-columns:1fr;\r\n gap:32px;\r\n background:var(--panel);\r\n border:1px solid var(--line);\r\n border-radius:20px;\r\n padding:36px;\r\n animation:fade .35s ease;\r\n }\r\n @keyframes fade{from{opacity:0;transform:translateY(6px);}to{opacity:1;transform:none;}}\r\n\r\n .sub-image{\r\n width:100%;\r\n height:650px;\r\n border-radius:14px;\r\n overflow:hidden;\r\n background:var(--green-deep);\r\n display:flex;\r\n align-items:center;\r\n justify-content:center;\r\n }\r\n .sub-image img{\r\n width:100%;\r\n height:100%;\r\n object-fit:cover;\r\n object-position:center center !important;\r\n display:block;\r\n }\r\n\r\n .sub-body .heading{\r\n font-size:28px;\r\n font-weight:700;\r\n line-height:1.25;\r\n margin:0 0 14px;\r\n color:var(--ink);\r\n }\r\n .sub-body .rule{\r\n width:40px;\r\n height:4px;\r\n background:var(--green);\r\n border-radius:2px;\r\n margin-bottom:16px;\r\n }\r\n .sub-body .text{\r\n font-size:18px;\r\n font-weight:400;\r\n line-height:1.7;\r\n color:var(--muted);\r\n margin:0;\r\n }\r\n .sub-body .text p{margin:0 0 14px;}\r\n .sub-body .text p:last-child{margin-bottom:0;}\r\n .sub-body .text h2,\r\n .sub-body .text h3{\r\n font-size:19px;\r\n font-weight:600;\r\n color:var(--ink);\r\n margin:20px 0 10px;\r\n }\r\n .sub-body .text ul{\r\n margin:0 0 14px;\r\n padding-left:20px;\r\n }\r\n .sub-body .text li{\r\n margin-bottom:8px;\r\n }\r\n .sub-body .text li:last-child{margin-bottom:0;}\r\n\r\n @media (max-width:760px){\r\n .main-tabs{margin-top:20px;}\r\n .main-tab{min-width:130px;padding:16px;}\r\n .main-tab .title{font-size:16px;}\r\n .sub-panel.active{\r\n padding:22px;\r\n border-radius:16px;\r\n gap:24px;\r\n }\r\n .sub-body .heading{font-size:24px;}\r\n .sub-body .text{font-size:17px;}\r\n .sub-image{\r\n height:350px;\r\n }\r\n }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<nav class=\"main-tabs\" id=\"mainTabs\">\r\n <button class=\"main-tab active\" data-main=\"advisory\">\r\n <span class=\"tag\">01<\/span>\r\n <span class=\"title\">Conseil<\/span>\r\n <span class=\"bar\"><\/span>\r\n <\/button>\r\n <button class=\"main-tab\" data-main=\"knowledge\">\r\n <span class=\"tag\">02<\/span>\r\n <span class=\"title\">Formation<\/span>\r\n <span class=\"bar\"><\/span>\r\n <\/button>\r\n <button class=\"main-tab\" data-main=\"assurance\">\r\n <span class=\"tag\">03<\/span>\r\n <span class=\"title\">Assurance<\/span>\r\n <span class=\"bar\"><\/span>\r\n <\/button>\r\n<\/nav>\r\n\r\n<div class=\"wrap\">\r\n <div class=\"content\">\r\n <div id=\"mainPanels\"><\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<script>\r\nconst MAINS = [\r\n {\r\n key:\"advisory\",\r\n intro:\"Un accompagnement et un soutien concret pour les \u00e9quipes achats qui construisent leurs capacit\u00e9s depuis la base.\",\r\n subs:[\r\n { label:\"Strat\u00e9gie d'entr\u00e9e sur le march\u00e9 & de croissance\", heading:\"Strat\u00e9gie d'entr\u00e9e sur le march\u00e9 & de croissance\", text:\"<p>Successful market entry and growth depend on making the right choices early: which markets to prioritise, where to position the organisation, and how to build a commercial model capable of delivering sustainable returns.<\/p><p>We help organisations assess opportunities, define their strategic position, and develop practical routes to market. Our work spans market sizing, competitive landscape analysis, customer segmentation, opportunity assessment, and go-to-market strategy. Our approach brings strategic rigour and independent challenge to critical commercial decisions. Recommendations are grounded in the organisation\u2019s ambitions, capabilities, risk appetite, and resource constraints resulting in a clear, actionable strategy for growth.<\/p><h2>What To Expect<\/h2><ul><li>A board-ready growth strategy aligned to commercial objectives and shareholder expectations<\/li><li>A clearly quantified market opportunity with prioritised growth pathways<\/li><li>A robust financial model supporting investment decisions and capital allocation<\/li><li>An investor-grade business case with clear execution priorities and measurable outcomes<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/DSC1817-scaled.jpg?text=Market+Entry+%26+Growth+Strategy\" },\r\n { label:\"Planification strat\u00e9gique & optimisation commerciale\", heading:\"Planification strat\u00e9gique & optimisation commerciale\", text:\"<p>A business plan must do more than articulate an internal view of the future. To withstand scrutiny from boards, investors, or lenders, it must demonstrate commercial credibility, test key assumptions, and present a compelling case for the organisation\u2019s strategy and financial outlook.<\/p><p>We can develop business plans from the ground up, or bring independent commercial challenge to strengthen plans already in development. Our work combines financial and commercial analysis with strategic challenge, scenario testing, and narrative development to identify gaps, test assumptions, and build a robust, compelling case.<\/p><h2>What To Expect<\/h2><ul><li>An investor-grade business plan aligned to strategic objectives and growth ambitions<\/li><li>A commercially robust operating and financial model built on credible assumptions<\/li><li>Stress-tested scenarios that quantify risks, opportunities, and strategic trade-offs<\/li><li>A compelling investment narrative that withstands board, lender, and investor scrutiny<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Hands-arrange-a-commercial-plan-53.png?text=Business+Planning+%26+Commercial+Optimisation\" },\r\n { label:\"Transformation client\", heading:\"Transformation client\", text:\"<p>Customer expectations are shaped by every interaction with an organisation. When the experience falls short of the value proposition, the gap can constrain growth, weaken loyalty, and erode commercial performance. Closing that gap requires more than improving individual touchpoints: it requires alignment across customer experience, processes, culture, and the commercial model.<\/p><p>We help organisations understand what customers value, identify where experience and expectations diverge, and translate those insights into practical improvements. Our work combines customer insight research, journey analysis, and service design with the organisational change and capability development required to embed new ways of working.<\/p><h2>What To Expect<\/h2><ul><li>Measurably improved customer retention, loyalty, and lifetime value<\/li><li>Reduced churn through a deeper understanding of customer needs and behaviours<\/li><li>A commercial organisation aligned around customer value creation and growth<\/li><li>Clear customer performance metrics linked directly to revenue and profitability outcomes<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Hands-reviewing-anonymized-survey-sheets-45.png?text=Customer+Transformation\" },\r\n ]\r\n },\r\n {\r\n key:\"knowledge\",\r\n intro:\"Nous aidons les professionnels des achats \u00e0 acqu\u00e9rir les connaissances, comp\u00e9tences et qualifications n\u00e9cessaires pour exceller, des \u00e9valuations de comp\u00e9tences fondamentales aux qualifications Chartered reconnues \u00e0 l'international.\",\r\n subs:[\r\n { label:\"D\u00e9veloppement des capacit\u00e9s commerciales\", heading:\"D\u00e9veloppement des capacit\u00e9s commerciales\", text:\"<p>The gap between organisations with strong commercial capability and those without it is significant\u2014and growing. When sales, account management, and commercial teams lack the skills, confidence, or strategic perspective to engage effectively with senior stakeholders and navigate complex negotiations, organisations can miss opportunities and leave value on the table.<\/p><p>We design bespoke commercial capability programmes around the organisation\u2019s specific challenges, priorities, and operating context. Our approach combines targeted skills development with live deal coaching and commercial leadership development, delivered by practitioners with deep, hands-on experience.<\/p><h2>What To Expect<\/h2><ul><li>Higher win rates across strategic opportunities and key accounts<\/li><li>Greater influence and credibility in executive-level customer and partner engagements<\/li><li>A more capable commercial team equipped to manage complex, high-value relationships<\/li><li>Sustainable revenue growth driven by stronger commercial execution and account performance<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Inclusive-leadership-around-an-accessible-table-40.png?text=Commercial+Capability+Development\" },\r\n { label:\"Qualifications professionnelles en marketing\", heading:\"Qualifications professionnelles en marketing\", text:\"<p>Professionally qualified marketing teams bring greater rigour, strategic discipline, and credibility to the function. A professional qualification can strengthen marketing capability while creating a consistent foundation of knowledge and best practice across the organisation.<\/p><p>We offer certificate, diploma and postdraduate diploma qualifications awarded by The Chartered Institute of Marketing \u2013 UK (CIM), applying the same rigour and standards that underpin our advisory work. Learning is delivered by experienced marketing practitioners and combines academic frameworks with real-world application, cohort-based peer learning, and organisational-level progress reporting. The result is a stronger, more capable marketing function with recognised professional standards embedded across the team.<\/p><h2>What To Expect<\/h2><ul><li>Expert tutors with deep technical knowledge and experience<\/li><li>Structured study plans, exam preparation, and expert coaching<\/li><li>Immediate uplift in technical expertise and professional standards<\/li><li>Lasting capability built from within, not just consulted from the outside<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Independent-review-of-financial-records-67.png?text=Marketing+Professional+Qualifications\" },\r\n { label:\"Forums de dirigeants CMO \/ CCO\", heading:\"Forums de dirigeants CMO \/ CCO\", text:\"<p>The commercial and marketing agenda is evolving rapidly, shaped by changing customer expectations, digital transformation, brand dynamics, and new approaches to growth. Organisations benefit when their senior commercial and marketing teams can benchmark their thinking, challenge established assumptions, and learn from how others are responding.<\/p><p>Our invitation-only forums bring together CMOs and CCOs from across sectors in a trusted, expert-facilitated environment. Sessions combine benchmarking data, external perspectives, and substantive peer discussion focused on the issues shaping the commercial and marketing agenda.<\/p><h2>What To Expect<\/h2><ul><li>Confidential, peer-level dialogue with leaders of equal calibre<\/li><li>Constructive challenge to assumptions and decision-making<\/li><li>Increased clarity, confidence, and leadership effectiveness<\/li><li>A trusted forum to think out loud and gain fresh perspective<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Independent-Reviewers-Compare-Evidence-Files-92.png?text=CMO+%2F+CCO+Executive+Forums\" },\r\n ]\r\n },\r\n {\r\n key:\"assurance\",\r\n intro:\"Revue ind\u00e9pendante et assurance qualit\u00e9 des capacit\u00e9s achats et de la conformit\u00e9.\",\r\n subs:[\r\n { label:\"Benchmark de l'efficacit\u00e9 des campagnes\", heading:\"Benchmark de l'efficacit\u00e9 des campagnes\", text:\"<p>Marketing investment needs to demonstrate measurable value. Without an objective view of campaign performance, organisations can struggle to determine what is working, where investment should be increased, and how marketing spend stands up against external benchmarks.<\/p><p>We provide independent benchmarking of campaign effectiveness across channels, assessing reach, engagement, conversion, and return on investment. Performance is assessed using a consistent methodology and publicly defensible data sources, providing an objective view of what is working and where improvements can be made.<\/p><h2>What To Expect<\/h2><ul><li>Clear visibility of marketing performance, efficiency, and value contribution<\/li><li>Prioritised recommendations to optimise investment allocation and commercial impact<\/li><li>Credible evidence linking marketing activity to business performance and growth outcomes<\/li><li>Board- and CFO-ready reporting that strengthens investment decisions and accountability<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Invoice-cross-checking-with-organized-evidence-69.png?text=Campaign+Effectiveness+Benchmarking\" },\r\n { label:\"Assurance de la tarification & de la gouvernance\", heading:\"Assurance de la tarification & de la gouvernance\", text:\"<p>Pricing decisions have a direct impact on margin, customer relationships, and commercial performance. When pricing is inconsistent, weakly governed, or disconnected from strategic objectives, it can create avoidable financial, operational, and reputational risk.<\/p><p>We provide independent evaluation over pricing models, decision-making processes, and governance arrangements. Our work combines pricing analysis, governance review, and peer benchmarking to identify inconsistencies, control weaknesses, and areas where pricing may be misaligned with organisational strategy.<\/p><h2>What To Expect<\/h2><ul><li>A commercially optimised pricing framework aligned to strategic, financial, and growth objectives<\/li><li>Consistent pricing application across products, services, and customer segments<\/li><li>Robust pricing structures designed to withstand audit, regulatory scrutiny, and commercial challenge<\/li><li>Greater executive confidence in pricing decisions, backed by defensible and transparent methodology<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Managers-Practise-Feedback-in-Workshop-43.png?text=Pricing+%26+Governance+Assurance\" },\r\n { label:\"Validation de l'exp\u00e9rience client (CX)\", heading:\"Validation de l'exp\u00e9rience client (CX)\", text:\"<p>The gap between the customer experience an organisation intends to deliver and the experience customers actually receive is rarely visible from the inside. Independent validation provides an objective, evidence-based view of that gap\u2014highlighting where customer experience falls short of organisational intent and where improvement can have the greatest impact.<\/p><p>We combine mystery shopping, customer feedback analysis, journey testing, and employee perspective research to assess the experience from multiple angles. Findings are triangulated to provide a robust and credible picture of actual customer experience against stated standards, propositions, and expectations.<\/p><h2>What To Expect<\/h2><ul><li>An independent, evidence-based assessment of end-to-end customer experience<\/li><li>Clear identification of gaps between intended CX strategy and actual customer outcomes<\/li><li>Prioritised, commercially grounded actions to improve customer experience and value delivery<\/li><li>Board-ready insights linking CX performance to retention, growth, and profitability<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Organizational-diagnostic-conversation-70.png?text=CX+Validation\" },\r\n ]\r\n },\r\n];\r\n\r\nconst mainPanels = document.getElementById('mainPanels');\r\n\r\nMAINS.forEach((main, mi) => {\r\n const panel = document.createElement('div');\r\n panel.className = 'main-panel' + (mi === 0 ? ' active' : '');\r\n panel.id = 'panel-' + main.key;\r\n\r\n panel.innerHTML = `\r\n <div class=\"sub-tabs\" data-owner=\"${main.key}\">\r\n ${main.subs.map((s,i)=>`<button class=\"sub-tab${i===0?' active':''}\" data-sub=\"${i}\">${s.label}<\/button>`).join('')}\r\n <\/div>\r\n ${main.subs.map((s,i)=>`\r\n <div class=\"sub-panel${i===0?' active':''}\" data-sub-panel=\"${i}\">\r\n <div class=\"sub-image\"><img decoding=\"async\" src=\"${s.image}\" alt=\"${s.label}\"><\/div>\r\n <div class=\"sub-body\">\r\n <h3 class=\"heading\">${s.heading}<\/h3>\r\n <div class=\"rule\"><\/div>\r\n <div class=\"text\">${s.text}<\/div>\r\n <\/div>\r\n <\/div>`).join('')}\r\n `;\r\n mainPanels.appendChild(panel);\r\n});\r\n\r\ndocument.getElementById('mainTabs').addEventListener('click', (e) => {\r\n const btn = e.target.closest('.main-tab');\r\n if(!btn) return;\r\n document.querySelectorAll('.main-tab').forEach(b=>b.classList.remove('active'));\r\n document.querySelectorAll('.main-panel').forEach(p=>p.classList.remove('active'));\r\n btn.classList.add('active');\r\n document.getElementById('panel-' + btn.dataset.main).classList.add('active');\r\n});\r\n\r\nmainPanels.addEventListener('click', (e) => {\r\n const btn = e.target.closest('.sub-tab');\r\n if(!btn) return;\r\n const owner = btn.closest('.main-panel');\r\n owner.querySelectorAll('.sub-tab').forEach(b=>b.classList.remove('active'));\r\n owner.querySelectorAll('.sub-panel').forEach(p=>p.classList.remove('active'));\r\n btn.classList.add('active');\r\n owner.querySelector('[data-sub-panel=\"'+btn.dataset.sub+'\"]').classList.add('active');\r\n});\r\n<\/script>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e802be elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5e802be\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93bec78\" data-id=\"93bec78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac8f64 elementor-widget elementor-widget-heading\" data-id=\"3ac8f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONTACTEZ-NOUS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc853c elementor-widget elementor-widget-heading\" data-id=\"ecc853c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 renforcer votre fonction marketing ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d066772 elementor-widget elementor-widget-text-editor\" data-id=\"d066772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNos experts en marketing et strat\u00e9gie commerciale sont pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0aa87 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"df0aa87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact-us\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PARLER \u00c0 NOS EXPERTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PROFESSIONAL DISCIPLINES \u00b7 MARKETING AND COMMERCIAL STRATEGY Marketing & Commercial Strategy Growth doesn\u2019t happen by accident. It requires a clear understanding of where to compete, how to win, and what it takes to turn strategy into sustained commercial performance. We help organisations sharpen their market position, unlock new opportunities for growth, and build the customer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-760","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/pages\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":110,"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/pages\/760\/revisions"}],"predecessor-version":[{"id":15020,"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/pages\/760\/revisions\/15020"}],"wp:attachment":[{"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/media?parent=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\n\t\t\t\t

\n\t\t

\n\t\t\t\t\t

\n\t\t\t\t

\n\t\t\t\t\t

DISCIPLINES PROFESSIONNELLES \u00b7 MARKETING ET STRAT\u00c9GIE COMMERCIALE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t

\n\t\t\t\t\t

Marketing & strat\u00e9gie commerciale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLa croissance n’est jamais le fruit du hasard. Elle exige une compr\u00e9hension claire des march\u00e9s sur lesquels se positionner, de la mani\u00e8re de s’imposer et de ce qu’il faut pour transformer une strat\u00e9gie en performance commerciale durable. Nous aidons les organisations \u00e0 affiner leur positionnement, \u00e0 saisir de nouvelles opportunit\u00e9s de croissance et \u00e0 d\u00e9velopper les relations clients et les capacit\u00e9s commerciales qui cr\u00e9ent un avantage durable. En associant analyse rigoureuse et vision pragmatique, nous \u00e9laborons des strat\u00e9gies claires, op\u00e9rationnelles et con\u00e7ues pour \u00eatre mises en \u0153uvre, donnant aux dirigeants la confiance n\u00e9cessaire pour faire les bons choix et obtenir des r\u00e9sultats mesurables. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nConseil \u00b7 Formation \u00b7 Assurance<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Outfit:wght@300;400;500;600;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n :root{\r\n --green:#648B1A;\r\n --green-dark:#4C6B14;\r\n --green-deep:#324711;\r\n --ink:#1A1E12;\r\n --paper:#FBFAF6;\r\n --panel:#FFFFFF;\r\n --line:#E1E4D8;\r\n --muted:#666B58;\r\n }\r\n *{box-sizing:border-box;}\r\n html,body{margin:0;padding:0;}\r\n button{\r\n -webkit-tap-highlight-color:transparent;\r\n -webkit-appearance:none;\r\n appearance:none;\r\n background:none;\r\n font:inherit;\r\n color:inherit;\r\n }\r\n button:focus{outline:none;}\r\n button:focus-visible{outline:2px solid var(--green);outline-offset:2px;}\r\n body{\r\n background:var(--paper);\r\n color:var(--ink);\r\n font-family:'Outfit',sans-serif;\r\n -webkit-font-smoothing:antialiased;\r\n }\r\n .wrap{max-width:1120px;margin:0 auto;padding:24px 0 100px;}\r\n\r\n .main-tabs{\r\n max-width:1120px;\r\n margin:36px auto 0;\r\n padding:0 24px;\r\n position:relative;\r\n z-index:2;\r\n display:flex;\r\n gap:14px;\r\n flex-wrap:wrap;\r\n }\r\n .main-tab{\r\n flex:1;\r\n min-width:160px;\r\n background-color:var(--panel);\r\n border:none;\r\n border-radius:16px;\r\n box-shadow:0 10px 30px -12px rgba(50,71,17,.35);\r\n padding:22px 22px 20px;\r\n text-align:left;\r\n cursor:pointer;\r\n transition:transform .25s ease, box-shadow .25s ease;\r\n }\r\n .main-tab:hover,\r\n .main-tab:active,\r\n .main-tab:focus{\r\n background-color:var(--panel);\r\n }\r\n .main-tab:hover{transform:translateY(-2px);}\r\n .main-tab .tag{\r\n display:block;\r\n font-size:12px;\r\n font-weight:600;\r\n letter-spacing:.16em;\r\n text-transform:uppercase;\r\n color:var(--muted);\r\n margin-bottom:6px;\r\n }\r\n .main-tab .title{\r\n font-size:20px;\r\n font-weight:600;\r\n color:var(--ink);\r\n }\r\n .main-tab.active,\r\n .main-tab.active:hover,\r\n .main-tab.active:active,\r\n .main-tab.active:focus{\r\n background-color:var(--ink);\r\n }\r\n .main-tab.active .tag{color:rgba(255,255,255,.55);}\r\n .main-tab.active .title{color:#fff;}\r\n .main-tab .bar{\r\n height:3px;\r\n width:28px;\r\n background:var(--green);\r\n border-radius:2px;\r\n margin-top:14px;\r\n transition:width .25s ease;\r\n }\r\n .main-tab.active .bar{width:52px;background:#fff;}\r\n\r\n .content{padding:0 24px;}\r\n\r\n .main-panel{display:none;}\r\n .main-panel.active{display:block;}\r\n\r\n .sub-tabs{\r\n display:flex;\r\n flex-wrap:wrap;\r\n justify-content:center;\r\n gap:10px;\r\n margin:44px 0 28px;\r\n }\r\n .sub-tab{\r\n font-family:'Outfit',sans-serif;\r\n font-size:15px;\r\n font-weight:500;\r\n padding:11px 20px;\r\n background-color:var(--panel);\r\n border:1.5px solid var(--line);\r\n border-radius:999px;\r\n color:var(--ink);\r\n cursor:pointer;\r\n transition:all .2s ease;\r\n }\r\n .sub-tab:hover,\r\n .sub-tab:active,\r\n .sub-tab:focus{\r\n background-color:var(--panel);\r\n border-color:var(--green);\r\n color:var(--green-dark);\r\n }\r\n .sub-tab.active,\r\n .sub-tab.active:hover,\r\n .sub-tab.active:active,\r\n .sub-tab.active:focus{\r\n background-color:var(--green);\r\n border-color:var(--green);\r\n color:#fff;\r\n }\r\n\r\n .sub-panel{display:none;}\r\n .sub-panel.active{\r\n display:grid;\r\n grid-template-columns:1fr;\r\n gap:32px;\r\n background:var(--panel);\r\n border:1px solid var(--line);\r\n border-radius:20px;\r\n padding:36px;\r\n animation:fade .35s ease;\r\n }\r\n @keyframes fade{from{opacity:0;transform:translateY(6px);}to{opacity:1;transform:none;}}\r\n\r\n .sub-image{\r\n width:100%;\r\n height:650px;\r\n border-radius:14px;\r\n overflow:hidden;\r\n background:var(--green-deep);\r\n display:flex;\r\n align-items:center;\r\n justify-content:center;\r\n }\r\n .sub-image img{\r\n width:100%;\r\n height:100%;\r\n object-fit:cover;\r\n object-position:center center !important;\r\n display:block;\r\n }\r\n\r\n .sub-body .heading{\r\n font-size:28px;\r\n font-weight:700;\r\n line-height:1.25;\r\n margin:0 0 14px;\r\n color:var(--ink);\r\n }\r\n .sub-body .rule{\r\n width:40px;\r\n height:4px;\r\n background:var(--green);\r\n border-radius:2px;\r\n margin-bottom:16px;\r\n }\r\n .sub-body .text{\r\n font-size:18px;\r\n font-weight:400;\r\n line-height:1.7;\r\n color:var(--muted);\r\n margin:0;\r\n }\r\n .sub-body .text p{margin:0 0 14px;}\r\n .sub-body .text p:last-child{margin-bottom:0;}\r\n .sub-body .text h2,\r\n .sub-body .text h3{\r\n font-size:19px;\r\n font-weight:600;\r\n color:var(--ink);\r\n margin:20px 0 10px;\r\n }\r\n .sub-body .text ul{\r\n margin:0 0 14px;\r\n padding-left:20px;\r\n }\r\n .sub-body .text li{\r\n margin-bottom:8px;\r\n }\r\n .sub-body .text li:last-child{margin-bottom:0;}\r\n\r\n @media (max-width:760px){\r\n .main-tabs{margin-top:20px;}\r\n .main-tab{min-width:130px;padding:16px;}\r\n .main-tab .title{font-size:16px;}\r\n .sub-panel.active{\r\n padding:22px;\r\n border-radius:16px;\r\n gap:24px;\r\n }\r\n .sub-body .heading{font-size:24px;}\r\n .sub-body .text{font-size:17px;}\r\n .sub-image{\r\n height:350px;\r\n }\r\n }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<nav class=\"main-tabs\" id=\"mainTabs\">\r\n <button class=\"main-tab active\" data-main=\"advisory\">\r\n <span class=\"tag\">01<\/span>\r\n <span class=\"title\">Conseil<\/span>\r\n <span class=\"bar\"><\/span>\r\n <\/button>\r\n <button class=\"main-tab\" data-main=\"knowledge\">\r\n <span class=\"tag\">02<\/span>\r\n <span class=\"title\">Formation<\/span>\r\n <span class=\"bar\"><\/span>\r\n <\/button>\r\n <button class=\"main-tab\" data-main=\"assurance\">\r\n <span class=\"tag\">03<\/span>\r\n <span class=\"title\">Assurance<\/span>\r\n <span class=\"bar\"><\/span>\r\n <\/button>\r\n<\/nav>\r\n\r\n<div class=\"wrap\">\r\n <div class=\"content\">\r\n <div id=\"mainPanels\"><\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<script>\r\nconst MAINS = [\r\n {\r\n key:\"advisory\",\r\n intro:\"Un accompagnement et un soutien concret pour les \u00e9quipes achats qui construisent leurs capacit\u00e9s depuis la base.\",\r\n subs:[\r\n { label:\"Strat\u00e9gie d'entr\u00e9e sur le march\u00e9 & de croissance\", heading:\"Strat\u00e9gie d'entr\u00e9e sur le march\u00e9 & de croissance\", text:\"<p>Successful market entry and growth depend on making the right choices early: which markets to prioritise, where to position the organisation, and how to build a commercial model capable of delivering sustainable returns.<\/p><p>We help organisations assess opportunities, define their strategic position, and develop practical routes to market. Our work spans market sizing, competitive landscape analysis, customer segmentation, opportunity assessment, and go-to-market strategy. Our approach brings strategic rigour and independent challenge to critical commercial decisions. Recommendations are grounded in the organisation\u2019s ambitions, capabilities, risk appetite, and resource constraints resulting in a clear, actionable strategy for growth.<\/p><h2>What To Expect<\/h2><ul><li>A board-ready growth strategy aligned to commercial objectives and shareholder expectations<\/li><li>A clearly quantified market opportunity with prioritised growth pathways<\/li><li>A robust financial model supporting investment decisions and capital allocation<\/li><li>An investor-grade business case with clear execution priorities and measurable outcomes<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/DSC1817-scaled.jpg?text=Market+Entry+%26+Growth+Strategy\" },\r\n { label:\"Planification strat\u00e9gique & optimisation commerciale\", heading:\"Planification strat\u00e9gique & optimisation commerciale\", text:\"<p>A business plan must do more than articulate an internal view of the future. To withstand scrutiny from boards, investors, or lenders, it must demonstrate commercial credibility, test key assumptions, and present a compelling case for the organisation\u2019s strategy and financial outlook.<\/p><p>We can develop business plans from the ground up, or bring independent commercial challenge to strengthen plans already in development. Our work combines financial and commercial analysis with strategic challenge, scenario testing, and narrative development to identify gaps, test assumptions, and build a robust, compelling case.<\/p><h2>What To Expect<\/h2><ul><li>An investor-grade business plan aligned to strategic objectives and growth ambitions<\/li><li>A commercially robust operating and financial model built on credible assumptions<\/li><li>Stress-tested scenarios that quantify risks, opportunities, and strategic trade-offs<\/li><li>A compelling investment narrative that withstands board, lender, and investor scrutiny<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Hands-arrange-a-commercial-plan-53.png?text=Business+Planning+%26+Commercial+Optimisation\" },\r\n { label:\"Transformation client\", heading:\"Transformation client\", text:\"<p>Customer expectations are shaped by every interaction with an organisation. When the experience falls short of the value proposition, the gap can constrain growth, weaken loyalty, and erode commercial performance. Closing that gap requires more than improving individual touchpoints: it requires alignment across customer experience, processes, culture, and the commercial model.<\/p><p>We help organisations understand what customers value, identify where experience and expectations diverge, and translate those insights into practical improvements. Our work combines customer insight research, journey analysis, and service design with the organisational change and capability development required to embed new ways of working.<\/p><h2>What To Expect<\/h2><ul><li>Measurably improved customer retention, loyalty, and lifetime value<\/li><li>Reduced churn through a deeper understanding of customer needs and behaviours<\/li><li>A commercial organisation aligned around customer value creation and growth<\/li><li>Clear customer performance metrics linked directly to revenue and profitability outcomes<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Hands-reviewing-anonymized-survey-sheets-45.png?text=Customer+Transformation\" },\r\n ]\r\n },\r\n {\r\n key:\"knowledge\",\r\n intro:\"Nous aidons les professionnels des achats \u00e0 acqu\u00e9rir les connaissances, comp\u00e9tences et qualifications n\u00e9cessaires pour exceller, des \u00e9valuations de comp\u00e9tences fondamentales aux qualifications Chartered reconnues \u00e0 l'international.\",\r\n subs:[\r\n { label:\"D\u00e9veloppement des capacit\u00e9s commerciales\", heading:\"D\u00e9veloppement des capacit\u00e9s commerciales\", text:\"<p>The gap between organisations with strong commercial capability and those without it is significant\u2014and growing. When sales, account management, and commercial teams lack the skills, confidence, or strategic perspective to engage effectively with senior stakeholders and navigate complex negotiations, organisations can miss opportunities and leave value on the table.<\/p><p>We design bespoke commercial capability programmes around the organisation\u2019s specific challenges, priorities, and operating context. Our approach combines targeted skills development with live deal coaching and commercial leadership development, delivered by practitioners with deep, hands-on experience.<\/p><h2>What To Expect<\/h2><ul><li>Higher win rates across strategic opportunities and key accounts<\/li><li>Greater influence and credibility in executive-level customer and partner engagements<\/li><li>A more capable commercial team equipped to manage complex, high-value relationships<\/li><li>Sustainable revenue growth driven by stronger commercial execution and account performance<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Inclusive-leadership-around-an-accessible-table-40.png?text=Commercial+Capability+Development\" },\r\n { label:\"Qualifications professionnelles en marketing\", heading:\"Qualifications professionnelles en marketing\", text:\"<p>Professionally qualified marketing teams bring greater rigour, strategic discipline, and credibility to the function. A professional qualification can strengthen marketing capability while creating a consistent foundation of knowledge and best practice across the organisation.<\/p><p>We offer certificate, diploma and postdraduate diploma qualifications awarded by The Chartered Institute of Marketing \u2013 UK (CIM), applying the same rigour and standards that underpin our advisory work. Learning is delivered by experienced marketing practitioners and combines academic frameworks with real-world application, cohort-based peer learning, and organisational-level progress reporting. The result is a stronger, more capable marketing function with recognised professional standards embedded across the team.<\/p><h2>What To Expect<\/h2><ul><li>Expert tutors with deep technical knowledge and experience<\/li><li>Structured study plans, exam preparation, and expert coaching<\/li><li>Immediate uplift in technical expertise and professional standards<\/li><li>Lasting capability built from within, not just consulted from the outside<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Independent-review-of-financial-records-67.png?text=Marketing+Professional+Qualifications\" },\r\n { label:\"Forums de dirigeants CMO \/ CCO\", heading:\"Forums de dirigeants CMO \/ CCO\", text:\"<p>The commercial and marketing agenda is evolving rapidly, shaped by changing customer expectations, digital transformation, brand dynamics, and new approaches to growth. Organisations benefit when their senior commercial and marketing teams can benchmark their thinking, challenge established assumptions, and learn from how others are responding.<\/p><p>Our invitation-only forums bring together CMOs and CCOs from across sectors in a trusted, expert-facilitated environment. Sessions combine benchmarking data, external perspectives, and substantive peer discussion focused on the issues shaping the commercial and marketing agenda.<\/p><h2>What To Expect<\/h2><ul><li>Confidential, peer-level dialogue with leaders of equal calibre<\/li><li>Constructive challenge to assumptions and decision-making<\/li><li>Increased clarity, confidence, and leadership effectiveness<\/li><li>A trusted forum to think out loud and gain fresh perspective<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Independent-Reviewers-Compare-Evidence-Files-92.png?text=CMO+%2F+CCO+Executive+Forums\" },\r\n ]\r\n },\r\n {\r\n key:\"assurance\",\r\n intro:\"Revue ind\u00e9pendante et assurance qualit\u00e9 des capacit\u00e9s achats et de la conformit\u00e9.\",\r\n subs:[\r\n { label:\"Benchmark de l'efficacit\u00e9 des campagnes\", heading:\"Benchmark de l'efficacit\u00e9 des campagnes\", text:\"<p>Marketing investment needs to demonstrate measurable value. Without an objective view of campaign performance, organisations can struggle to determine what is working, where investment should be increased, and how marketing spend stands up against external benchmarks.<\/p><p>We provide independent benchmarking of campaign effectiveness across channels, assessing reach, engagement, conversion, and return on investment. Performance is assessed using a consistent methodology and publicly defensible data sources, providing an objective view of what is working and where improvements can be made.<\/p><h2>What To Expect<\/h2><ul><li>Clear visibility of marketing performance, efficiency, and value contribution<\/li><li>Prioritised recommendations to optimise investment allocation and commercial impact<\/li><li>Credible evidence linking marketing activity to business performance and growth outcomes<\/li><li>Board- and CFO-ready reporting that strengthens investment decisions and accountability<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Invoice-cross-checking-with-organized-evidence-69.png?text=Campaign+Effectiveness+Benchmarking\" },\r\n { label:\"Assurance de la tarification & de la gouvernance\", heading:\"Assurance de la tarification & de la gouvernance\", text:\"<p>Pricing decisions have a direct impact on margin, customer relationships, and commercial performance. When pricing is inconsistent, weakly governed, or disconnected from strategic objectives, it can create avoidable financial, operational, and reputational risk.<\/p><p>We provide independent evaluation over pricing models, decision-making processes, and governance arrangements. Our work combines pricing analysis, governance review, and peer benchmarking to identify inconsistencies, control weaknesses, and areas where pricing may be misaligned with organisational strategy.<\/p><h2>What To Expect<\/h2><ul><li>A commercially optimised pricing framework aligned to strategic, financial, and growth objectives<\/li><li>Consistent pricing application across products, services, and customer segments<\/li><li>Robust pricing structures designed to withstand audit, regulatory scrutiny, and commercial challenge<\/li><li>Greater executive confidence in pricing decisions, backed by defensible and transparent methodology<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Managers-Practise-Feedback-in-Workshop-43.png?text=Pricing+%26+Governance+Assurance\" },\r\n { label:\"Validation de l'exp\u00e9rience client (CX)\", heading:\"Validation de l'exp\u00e9rience client (CX)\", text:\"<p>The gap between the customer experience an organisation intends to deliver and the experience customers actually receive is rarely visible from the inside. Independent validation provides an objective, evidence-based view of that gap\u2014highlighting where customer experience falls short of organisational intent and where improvement can have the greatest impact.<\/p><p>We combine mystery shopping, customer feedback analysis, journey testing, and employee perspective research to assess the experience from multiple angles. Findings are triangulated to provide a robust and credible picture of actual customer experience against stated standards, propositions, and expectations.<\/p><h2>What To Expect<\/h2><ul><li>An independent, evidence-based assessment of end-to-end customer experience<\/li><li>Clear identification of gaps between intended CX strategy and actual customer outcomes<\/li><li>Prioritised, commercially grounded actions to improve customer experience and value delivery<\/li><li>Board-ready insights linking CX performance to retention, growth, and profitability<\/li><\/ul>\", image:\"https:\/\/harleyreed.com\/wp-content\/uploads\/2026\/10\/Organizational-diagnostic-conversation-70.png?text=CX+Validation\" },\r\n ]\r\n },\r\n];\r\n\r\nconst mainPanels = document.getElementById('mainPanels');\r\n\r\nMAINS.forEach((main, mi) => {\r\n const panel = document.createElement('div');\r\n panel.className = 'main-panel' + (mi === 0 ? ' active' : '');\r\n panel.id = 'panel-' + main.key;\r\n\r\n panel.innerHTML = `\r\n <div class=\"sub-tabs\" data-owner=\"${main.key}\">\r\n ${main.subs.map((s,i)=>`<button class=\"sub-tab${i===0?' active':''}\" data-sub=\"${i}\">${s.label}<\/button>`).join('')}\r\n <\/div>\r\n ${main.subs.map((s,i)=>`\r\n <div class=\"sub-panel${i===0?' active':''}\" data-sub-panel=\"${i}\">\r\n <div class=\"sub-image\"><img decoding=\"async\" src=\"${s.image}\" alt=\"${s.label}\"><\/div>\r\n <div class=\"sub-body\">\r\n <h3 class=\"heading\">${s.heading}<\/h3>\r\n <div class=\"rule\"><\/div>\r\n <div class=\"text\">${s.text}<\/div>\r\n <\/div>\r\n <\/div>`).join('')}\r\n `;\r\n mainPanels.appendChild(panel);\r\n});\r\n\r\ndocument.getElementById('mainTabs').addEventListener('click', (e) => {\r\n const btn = e.target.closest('.main-tab');\r\n if(!btn) return;\r\n document.querySelectorAll('.main-tab').forEach(b=>b.classList.remove('active'));\r\n document.querySelectorAll('.main-panel').forEach(p=>p.classList.remove('active'));\r\n btn.classList.add('active');\r\n document.getElementById('panel-' + btn.dataset.main).classList.add('active');\r\n});\r\n\r\nmainPanels.addEventListener('click', (e) => {\r\n const btn = e.target.closest('.sub-tab');\r\n if(!btn) return;\r\n const owner = btn.closest('.main-panel');\r\n owner.querySelectorAll('.sub-tab').forEach(b=>b.classList.remove('active'));\r\n owner.querySelectorAll('.sub-panel').forEach(p=>p.classList.remove('active'));\r\n btn.classList.add('active');\r\n owner.querySelector('[data-sub-panel=\"'+btn.dataset.sub+'\"]').classList.add('active');\r\n});\r\n<\/script>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e802be elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5e802be\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93bec78\" data-id=\"93bec78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac8f64 elementor-widget elementor-widget-heading\" data-id=\"3ac8f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONTACTEZ-NOUS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc853c elementor-widget elementor-widget-heading\" data-id=\"ecc853c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 renforcer votre fonction marketing ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d066772 elementor-widget elementor-widget-text-editor\" data-id=\"d066772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNos experts en marketing et strat\u00e9gie commerciale sont pr\u00eats \u00e0 acc\u00e9l\u00e9rer votre croissance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0aa87 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"df0aa87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact-us\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PARLER \u00c0 NOS EXPERTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PROFESSIONAL DISCIPLINES \u00b7 MARKETING AND COMMERCIAL STRATEGY Marketing & Commercial Strategy Growth doesn\u2019t happen by accident. It requires a clear understanding of where to compete, how to win, and what it takes to turn strategy into sustained commercial performance. We help organisations sharpen their market position, unlock new opportunities for growth, and build the customer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-760","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/pages\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":110,"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/pages\/760\/revisions"}],"predecessor-version":[{"id":15020,"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/pages\/760\/revisions\/15020"}],"wp:attachment":[{"href":"https:\/\/harleyreed.com\/fr\/wp-json\/wp\/v2\/media?parent=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}